My Foodie Box is a Perth-based meal kit service that delivers fresh food to Australian customers weekly. It’s locally sourced ingredients right to the customer’s door, along with easy-to-follow recipes that can be whipped up in just 15 minutes.
Running a meal kit business sounds simple, but logistics make up 90% of the operation. From getting fresh produce from local farmers to ensuring timely weekly deliveries, every step requires meticulous planning.
My Foodie Box started small in 2018, managing deliveries with spreadsheets and manual estimates. But as demand grew, it became clear that they needed something more sophisticated to handle their expanding operations.
That’s where Locate2u came in. We caught up with Mai Hughes, CEO of My Foodie Box, who shared how the switch from spreadsheets to smart logistics software enabled them to scale the business.
Initially, they had to juggle three different software systems to manage route optimization, live tracking, and proof of delivery (POD). This was time-consuming and inefficient, with data having to be entered multiple times.
With Locate2u, My Foodie Box found a one-stop solution. The software now handles everything from optimizing delivery routes to sending customers live tracking notifications.
Orders are processed in the system, taking into account the number of drivers and vans and the specifics of each order. This means no more guessing when a driver might arrive.Â
Customers get precise ETAs, ensuring they’re home to receive their fresh ingredients and store them promptly.
Since adopting Locate2u, My Foodie Box has significantly improved its operational efficiency, saving hours of work and allowing the business to scale up quickly.
Mei says everything My Foodie Box does is driven by the efficiency of its logistics. Automating repetitive tasks has freed up the team to focus on growth. With plans to introduce a mobile app soon, they’re embracing customer engagement even further.
For My Foodie Box, using the right technology has been key to delivering fresh meals and expanding their business seamlessly.
