Spending time with Madam Seafood, a second-generation family business, reminds one how efficient a business can be by going digital.Â
We caught up with Jack Lee while visiting his family’s fish farm in South Australia. Their seafood delivery business is named after his wife, Vivian, who found herself constantly bringing fresh seafood home from the fish farm for friends and family.Â
They called her Madam Seafood.
What began as a small favor quickly turned into a business in 2017, delivering straight to customers’ doors.
In the beginning years, Jack managed all the bookings by hand. After a long day on the fish farm, he had to figure out delivery routes, working until the early hours of the morning.Â
Jack realized he had to optimize the process and make it easier for himself. The business was growing, and the manual system couldn’t keep up with the increasing demand.Â
After some thorough research for the best software, he found Locate2u.
Locate2u’s software seamlessly integrates with Madam Seafood’s Shopify site, allowing customers to choose their delivery dates and times at checkout.Â
The system automatically organizes orders, creates optimized routes, and provides customers with a real-time tracking link.Â
It’s important that the seafood stays fresh; therefore, it’s vital to allow customers to choose when their orders will arrive at their door.Â
This also drastically reduced the number of calls customers made daily enquiring about when they could expect their seafood deliveries.Â
Madam Seafood no longer has to field non-stop calls from customers wanting to know when they can expect their orders to arrive.
With Locate2u’s real-time tracking link, the software automates 90% of their workload, giving them more time to focus on other parts of the business.
